Applications

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Direct  Mail

The papers you choose for your direct mailings will have an immediate impact and must work hard to reflect and enhance the message you are marketing.

  • The choice of paper and board mix

    Think about the audience you are seeking to target and skew your message so it speaks to them personally. The papers you use play an important role in making sure the recipient is attracted to the piece and encouraged to open and read it. Vibrancy of  colours, textures and finishes with creative papers, Gloss papers for best results in printing full colour images… Then the format and design (Postcards, Self-mailers, Folded posters, etc.) of your direct mailing will guide you in selecting the right medium.

    > Recommended products:
    Keaykolour – Rives – Curious Collection – Pop’Set – Conqueror Bamboo

  • The  budget

    Cost should also be factored in, to help you decide if you are producing a premium, designer, mass market or cheap and cheerful direct mailing piece and you can then plan its content, print and finish to suit the product and your budget.

  • The delivery

    You need to keep in mind weight and dimensions of the mailing and any envelope you use, as size, thickness and weight will impact on the cost of postage always important as they will be the first thing many people see from your company. Think also about sending printed envelopes as they will have more impact on the customer.

  • Environment 

    Antalis offers a broad range of certified and recycled products. Where environmental credentials are important to you, a variety of paper options to help you meet this need are available. Ensure all of your papers are made using pulps from well managed forests, so you can be sure the papers you use have a socially responsible chain of production – from the trees used to make the pulp all the way through to the printer.

    > Recommended Products:
    Cocoon  – Eural – Conqueror 100% Recycled